My browsing and shopping styles are certainly not the same as everyone’s and I respect the fact that those in sales have quotas and goals to reach which requires engaging a customer, educating them, and giving them a call to action. I also understand that different consumers will react to varying styles of sales pitches. For me, if that pitch does not begin with a smile, you have lost me.

There is no question that spending all day on your feet is exhausting and that talking to hundreds of strangers is draining, but when it comes to boat shows, it’s part of the deal. Each person that walks down the aisle or the dock is an opportunity and I think the offer of a simple smile can be a determining factor in whether or not someone stops to talk to you. If you do not look like you are interested in what you’re doing or in talking with anyone, chances are the consumer will pass you by. Sure, when it gets to be 5p.m. and traffic slows down it can be difficult to stay enthused about your product, but if you have the chance to greet someone with a smile, it certainly can’t hurt.

If you’re having a hard time mustering up a grin, here are some entertaining things to keep in the back of your mind whenever coming up with a smile seems to be a struggle (we are human, after all):

Flight of the Conchords on YouTube

Comedian Jim Gaffigan

Articles on The Onion

Talking Cats on YouTube

Boating Blooper Photos

What keeps you laughing?

Post from: Chesapeake ProCon