Where Is The Marine Industry On Twitter?

I am relatively new to Twitter; it took me quite a while to really join and I’m just now figuring out how to be active and understand what all it has to offer in the way of networking and sharing of information. There are plenty of articles out there to educate someone on Twitter: how to use it, what to post, what not to post, how to search, how to communicate, how to find people—and, when these articles are combined with your own trial and error and small investment of time, Twitter becomes a successful marketing and social networking tool. I get this. While I have plenty of work to do to make Twitter really work for me, I definitely understand what it’s capable of.

At first I thought Twitter was just an IM resource or a place that social media and social networking professionals and junkies hang out. But as I started to search for things that interest me I happily found out how wrong I was. The Twitterverse as it’s sometimes called is extremely diverse. When I searched for keywords related to the marine industry, however, I was severely disappointed. With the exception of some recreational boaters, a handful of folks with boating related websites, and a couple of industry news Twitterers, there is a huge void of anyone from the marine industry harnessing the power of Twitter. Kudos to Rich Lazzara for getting it; follow him @rlazzara. Truly, I’m amazed at the opportunity that boatbuilders, product manufacturers, boat show managers, sailing instructors are missing. I would be more than happy to be wrong on this one. Who knows, maybe I’m not searching correctly.

I would love to see what new boats are being launched, advancements in electronics, how companies are handling the economy, what boat shows you’re going to, interesting things your clients have done—these are all good things to post or link to on Twitter. I implore you, marine industry, join Twitter.

Tell us what you’re doing.